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MonGrossisteAuto —
 Mastering the Art of Multi-Channel Retail Through Advanced Repricing

45%

Business growth

103

New markets opened

25%

Buy box win increase

Background

Founded in 2014 by Maxence right after his studies, MonGrossisteAuto.com began as a small startup managed by childhood friends Maxence and Nicolas. They started with just fifty products, organizing everything via Excel.

Their catalog grew as they ventured into online marketplaces, discovering the world of dynamic repricing on Amazon. Initially relying on Amazon’s basic repricing tools, they soon found its limitations—particularly its inability to raise prices, which quickly eroded their profit margins.

Challenges and the Shift to Multiply

A decade ago, finding a repricing solution that could increase prices was a challenge. That changed when they learned about Multiply at a trade show. Impressed by its features, they decided to give it a try.

Once set up, Multiply’s automation capabilities allowed them to effortlessly manage their expanding inventory. The system was not only automatic but also highly configurable, enabling the seamless addition of new products through a well-integrated flow.

Growth and Expansion

Today, MonGrossisteAuto.com lists over 40,000 products on multiple platforms including Amazon, Cdiscount, and ManoMano across four countries.

Their international expansion, initially slowed by the COVID-19 pandemic, found support in Multiply’s ability to handle different currencies and cost structures, allowing them to navigate new markets and regulatory environments more effectively.

40,000

Products on multiple platforms

Innovation and Future Outlook

The platform’s evolution over the past ten years has included user interface improvements, new feature additions, and easier integrations, greatly enhancing operational efficiency. Looking forward, MonGrossisteAuto plans to launch on new channels such as Autodoc—a Mirakl marketplace—and expand into even more countries. They are also gearing up to open a new warehouse which will enhance their logistics capabilities while continuing to maintain high-quality service.

Conclusion

MonGrossisteAuto’s adventure with Multiply is a real testament to how the right tech can totally revamp an e-commerce operation. They’ve been growing and adapting with us from day one.

The ride isn’t slowing down anytime soon either. As they push into new markets and face new challenges, they rely on Multiply not just as a tool, but as a key player in their strategy. It’s all about making sure every new move is a hit, helping them stay sharp in the global market game.

We wanted a solution that integrated all channels and that gave us the flexibility to implement in the way that we needed.

— Charles Costa, Co-Director, Le Temps des Travaux