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Expanding into new markets isn’t just about listing products - it’s about understanding how local shoppers think, what they value, and where they buy. For brands with ambition and a sharp eye on the Nordic region, CDON isn’t just another sales channel, it’s a strategic growth platform hiding in plain sight. With deep regional roots and a fast-growing marketplace model, CDON gives sellers a direct line to millions of customers across Sweden, Finland, Norway, and Denmark. But tapping into that potential requires more than showing up - it demands precision, smart tools like a repricer, and a clear understanding of what drives the buy box on this uniquely Scandinavian stage.
The Nordic countries are defined by digital maturity. Internet penetration across Sweden, Denmark, Norway, and Finland is exceptionally high, ranging from 94% to 98% as of 2023. Smartphone usage hovers at 92%, making mobile commerce the norm rather than the exception. 83% of Nordic consumers shop online at least once per month, and 73% have made cross-border purchases within the last year.
E-commerce across the region was valued at €68 billion in 2021, with Sweden (€22.9B), Norway (€17.2B), Denmark (€14.5B), and Finland (€13.4B) making up the majority. The market is projected to grow to $56 billion by 2027.
Product transparency, fast and reliable delivery, and eco-conscious practices are not bonus points — they’re baseline expectations.
Founded in 1999, CDON started as an online music and entertainment store. Since then, it has grown into the largest online marketplace in the Nordic region, serving a broad customer base across multiple product categories, including electronics, books, toys, fashion, home goods, and more.
What sets CDON apart is its regional focus and brand trust. Unlike global giants like Amazon who are still building their presence in the Nordics, CDON has built trust and loyalty with local shoppers. This means sellers who join the platform get instant access to a loyal, broad and regionally targeted customer base.
Product listings on CDON are not just sales tools - they’re ranking engines. To boost visibility, sellers should focus on the following:
CDON uses a quality scoring model to rank listings. Better content results in higher placement - so investing time in listing quality can pay dividends in visibility and conversions.
Fulfillment is where many new sellers falter, especially across multiple countries with unique postal systems. CDON offers fulfillment solutions that reduce the complexity of cross-border delivery, including shorter delivery times, simplified return management, and bundled shipping solutions for multiple SKUs.
For sellers handling their own logistics, expectations are high. Fast delivery, real-time tracking, and localized customer support are non-negotiables. Moreover, offering eco-friendly delivery options, like consolidated shipping or recyclable packaging, can be a significant competitive advantage.
Selling across Sweden, Finland, Denmark, and Norway means complying with a patchwork of tax codes and product regulations. Here are a few key considerations:
Success on CDON isn’t just about having the lowest price, it’s about being the smartest seller. A repricing tool like Multiply helps sellers balance competitiveness with profitability by automatically adjusting prices based on real-time market data, competitor moves, and inventory levels.
This dynamic approach lets sellers win the buy box more often without sacrificing margins. Whether lowering prices to boost sales during slow periods or raising them when stock is limited, Multiply ensures pricing stays optimized for both sales velocity and profit.
By turning pricing into a precise, data-driven strategy, Multiply helps sellers grow sustainably and stay ahead in CDON’s competitive marketplace.
CDON buyers are discerning and highly quality-conscious. They look at price of course, but also delivery speed, seller ratings, return policies, and even how well the product is described. Price still plays a defining role in visibility, especially in winning the buy box, the featured offer that captures the majority of purchases.
Since CDON doesn’t offer a native automative repricing tool, sellers are left either manually adjusting prices or - more wisely - implementing an intelligent repricer. This is where Multiply shines.
Multiply is built for multi-marketplace sellers who need real-time control over pricing strategy without sacrificing profitability. When integrated with CDON, Multiply allows sellers to:
Effective repricing on CDON isn’t a “set and forget” task. Successful sellers regularly review and update their pricing strategies to respond to changing market conditions. Factors like seasonal demand shifts, inventory fluctuations, shipping cost variations, and fee changes all influence the optimal price point.
For example, during high-demand seasons, lowering prices can increase sales velocity, while raising prices when stock is limited helps preserve margins. Changes in shipping costs or platform fees also require timely adjustments to maintain profitability.
Multiply simplifies this ongoing process by offering real-time dashboards and detailed analytics. Sellers can monitor competitor prices, sales performance, and margin impact all in one place. These insights enable quick, data-driven repricing decisions, helping sellers stay competitive, protect profits, and maximize revenue over time.
CDON offers native advertising tools like Sponsored Products and Brand Campaigns, which sellers should use strategically. Targeting long-tail keywords tailored to specific customer needs and local languages helps improve relevance in the Nordic market. Aligning ad budgets with seasonal demand cycles - such as holidays and peak shopping periods - maximizes ROI.
Regularly tracking return on ad spend (ROAS) and optimizing campaigns by adjusting bids and keywords is essential for maintaining efficiency. Well-executed advertising drives traffic and sales, which can also enhance organic visibility through increased engagement and conversion rates.
Given Nordic consumers’ high expectations for quality, transparency, and sustainability, ad content should reflect these values to resonate better with buyers. Additionally, strong customer reviews and ratings play a key role in boosting conversion rates and ad performance on CDON.
CDON isn’t a secondary marketplace. For brands ready to take the Nordic region seriously, it’s a primary channel that rewards smart pricing, operational precision, and deep localization.
The Nordic consumer expects a lot - and rightly so! Meet those expectations with rich listings, efficient fulfillment, localized service, and smart repricing through tools like Multiply, and CDON becomes not just another marketplace, but a long-term growth partner.
Success on CDON isn’t accidental. It’s earned through strategy, execution, and the right technology stack. Those who get it right now will be tomorrow’s Nordic category leaders.
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increased Buy Box wins to 80%, increased sales by 32% and increased profits where we have no competition. Trial over, now fully signed up. Thanks so much!
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