BLOG MULTIPLYeMAG: Strategies for Pricing, Scaling, and Success
BLOG MULTIPLY
eMAG Marketplace is one of the largest and most influential e-commerce platforms in Central and Eastern Europe, connecting you to over 9 million customers in Romania, Bulgaria, and Hungary – all through a single platform. With its vast and expanding customer base and well-established brand reputation, eMAG presents an extremely lucrative opportunity for sellers looking to expand in these growing regions. Customers in the region are often already very familiar with the eMAG marketplace and are more loyal to staying on the platform versus customers in other regions who are more used to a breadth of different online marketplaces.
However, standing out requires strategic optimization in pricing, visibility, and customer engagement. Winning the Buy Box and ranking high in search results are essential to increasing sales and building trust. In this article, we’ll explore proven strategies to help you succeed on eMAG and leverage its advantages for long-term business growth.
Your product listing serves as the first impression for potential customers, making it absolutely crucial to optimize every element of your product listing for maximum conversion. Try to focus on:
Organizing your content clearly makes it easier for customers to read, and easier for eMAG’s algorithm to surface your listings. You can even use eMAG’s search bar autocomplete to discover high-volume, locally relevant keywords: just start typing a product term and take note of the suggested completions. Then, naturally integrate those terms into your titles and descriptions to boost visibility and engagement.
Additionally, shopping from mobile devices continues to grow, and sellers must ensure that their listings are optimized for mobile users.
Regularly updating product information based on customer feedback and trends helps maintain strong visibility and relevance in search results.
Advertising on eMAG can be a valuable strategy to boost visibility and sales, particularly in competitive categories. You should leverage your targeted ad campaigns to appear prominently in search results and product recommendations. eMAG’s advertising platform (eMAG Ads) rewards high-performing campaigns with greater visibility. To make the most of your budget, regularly monitor your eMAG Performance Dashboard – especially the Impression to Click Rate metric – to spot underperforming listings that may need better visuals, keywords, or pricing.
Combining automatic and manual campaigns can help you strike the right balance between reach and precision, driving more efficient, profitable ad performance.
Customer reviews play a vital role in establishing credibility and influencing purchase decisions. Encouraging satisfied customers to leave reviews by providing excellent service and follow-up communication can significantly impact sales, leading to new sales from new customers.
You should actively monitor and respond to any feedback, addressing concerns and resolving issues promptly to maintain a positive reputation. Improving customer experience through detailed product guides, fast shipping, and responsive customer support fosters trust and drives repeat business and opens doors for new business too.
Navigating the diverse consumer protection laws, return policies, and product regulations across Eastern European countries like Romania and Bulgaria is essential for businesses operating on eMAG Marketplace. As EU member states, both countries adhere to a minimum 2-year legal guarantee for consumer goods, ensuring that products meet quality and functionality expectations. In Romania, consumers have the right to cancel online purchases within 14 days of receipt, provided products are returned in their original condition, with return shipping costs typically borne by the consumer unless the product is defective. eMAG facilitates the return process through its seller account’s Returns menu, enabling efficient management of customer return requests.
To ensure compliance with varying tax regulations across these markets, our partnership with Taxually streamlines international tax management, offering tax automation and automated data processing. By proactively understanding and adhering to these regulations, businesses can enhance customer trust and successfully navigate the complexities of cross-border e-commerce.
Similar to other leading marketplaces, eMAG’s Buy Box significantly influences, and bolsters, sales potential. The platform evaluates factors such as price, shipping speed, and seller performance when determining Buy Box winners.
Sellers using Fulfillment by eMAG (FBE) have an advantage, but well-optimized merchant-fulfilled listings can also absolutely compete effectively. Ultimately, maintaining a competitive pricing strategy is the key to securing the Buy Box and maximizing sales opportunities.
To stay competitive, you must frequently adjust your pricing in response to market fluctuations. Manual repricing is both time-consuming and prone to human error. Implementing an automated repricer like Multiply ensures real-time price adjustments based on both competitor activity and Buy Box winner data – insights that are extremely important. Multiply dynamically optimizes pricing for both FBE and self-fulfilled sellers, increasing Buy Box win rates without sacrificing your margins.
By automating repricing, you can eliminate guesswork, reduce manual effort, and focus on scaling your business rather than continuously monitoring and adjusting prices. This ensures consistent competitiveness in eMAG’s fast-moving marketplace, allowing you to maintain visibility and secure more sales easily.
Competitive pricing is essential for success on eMAG. Many consumers prioritize price when making purchasing decisions and failing to adjust pricing accordingly can result in lost sales.
Multiply enables you to implement advanced pricing strategies tailored to your goals, whether that’s increasing sales velocity, maintaining profitability, or expanding your market share. With real-time market analysis, Multiply dynamically adjusts prices to maximize sales while protecting margins, giving you a distinct edge over competitors.
Grzegorz Szczepański, founder of B2B giants Blueberry, Bluecorp and Tiger Team, explored e-commerce just a year ago – and eMAG quickly became one of his most important marketplaces. Selling into Romania, Bulgaria, and Hungary, Szczepański found eMAG to be a high-potential channel, but one that required precision. Manual repricing across multiple regions and 700+ SKUs proved impossible, so he turned to Multiply.
With Multiply’s dynamic repricing and unified dashboard, his team could adjust prices in real time, win the Buy Box more often, and explore new markets without adding operational burden. Szczepański credits Multiply not only with boosting sales on eMAG, but also with uncovering opportunities like Cdon and Bol.com – growth that would have been much harder without centralized marketplace management.
“I spoke about Cdon, about FNAC and Darty, and they have a connection to Multiply – which is very important. This is the reason why we are so happy, because we have everything in one place.” Grzegorz explains.
By focusing on fulfillment speed, competitive pricing, and smart automation, Blueberry, Bluecrop and Tiger Team transformed its eMAG presence into a key revenue driver – without relying on advertising or complex content optimization. For Grzegorz, Multiply became the foundation of scalable success.
Successful eMAG sellers rely on data to refine their strategies and identify opportunities for growth. Multiply provides advanced analytics and reporting tools that help track sales performance, Buy Box win rates, and competitor activity.
By analyzing key metrics, you can make informed decisions that drive sustainable growth and improve overall profitability. Real-time insights allow for quick adaptation to market changes, ensuring businesses remain agile and competitive.
While eMAG is a powerful marketplace, diversifying sales channels enhances business stability and long-term scalability. Multiply integrates seamlessly with over 130+ platforms, including Amazon, Google Shopping, and eBay, enabling you to manage multiple channels from one intuitive dashboard.
Expanding beyond eMAG unlocks new revenue streams, reduces dependency on any single marketplace, and provides greater resilience in an evolving e-commerce landscape.
eMAG presents substantial opportunities for business growth, but long-term success requires the right strategies and tools. Multiply empowers sellers with automation, strategic pricing, and data-driven insights, helping them scale efficiently and maximize profitability.
By leveraging Multiply, you can transform challenges into opportunities, ensuring sustained growth on eMAG and beyond. Now is the time to refine your selling approach – speak with our team today to discover how Multiply can supercharge your e-commerce success.
Wow! Multiply has
increased Buy Box wins to 80%, increased sales by 32% and increased profits where we have no competition. Trial over, now fully signed up. Thanks so much!
Get started in just a few clicks!
Unlock the tools you need