Step 1
Competitiveness
Stay positioned to win the Buy Box against every offer on the listing.
The Amazon repricer built for profit,
not just the Buy Box
Amazon rotates the Buy Box on price, fulfillment method, and seller metrics, not price alone. Chase the lowest price and you're racing to zero. Multiply weighs all of it in real time, so you win the Buy Box without cutting into margin.
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Average rating on G2
Amazon Buy Box
The Buy Box isn't won by the lowest price
More than 80% of Amazon sales run through the Buy Box, and price is the lever you control minute to minute. But Amazon weighs it alongside fulfillment method, delivery speed, offer condition, and seller metrics, not in isolation.
Winning it consistently means balancing competitiveness, profitability, and how fast the market moves, for every ASIN, around the clock.
Insight
Winning the Buy Box
doesn't mean being the cheapest
Step 2
Profitability
Protect your margin on every ASIN, not just your best sellers.
Step 3
Timing
React to Amazon's market before your competitors do.
Strategies
Not every Amazon repricer gives the same results
On Amazon, your results depend on how your prices are adjusted. Two tools can both call themselves repricers and still produce very different outcomes.
Prices continuously follow the lowest offer on the listing.
Effect
You stay in the Buy Box rotation, but your margins erode over time and your strategy depends on your most aggressive competitor.
Prices move within predefined min and max bounds.
Effect
You keep a floor, but your pricing can't adapt when the competitive landscape shifts.
Each adjustment factors in the real context: competition, Buy Box eligibility, margin, fulfillment method, and offer condition.
Effect
Your prices stay competitive while maximizing profitability across your whole Amazon catalog.
Performance doesn't come from automation. It comes from how each pricing decision is made.
Comparison
The problem with Amazon-only repricers
Price is a key Buy Box factor on Amazon, but not the only one. A strategy based only on the lowest price quickly erodes profitability without guaranteeing better performance.
Rule-based repricers
Third-party tools that adjust prices against competitors with mainly reactive logic.
How it works
Based on simple rules: follow or beat the lowest offer.
Limits
- Tend to drag prices down
- Little regard for real margin
- Hard to hold overall profitability
Amazon's Automated Pricing
Amazon's native tool to automate prices with defined rules.
How it works
Basic automation with min and max price bounds.
Limits
- Limited rule configuration
- Little transparency on Buy Box logic
- No catalog-wide optimization
Multiply
Repricing driven by profitability and overall catalog performance.
How it works
Every price decision is based on several signals:
- Competitive position
- Buy Box eligibility
- Margin constraints
- Fulfillment method, FBA or FBM
- Offer condition, new or used
Advantages
- Balances competitiveness and profit
- Protects margins systematically
- Optimizes across your whole Amazon catalog
- Consistent decisions over time
Repricing isn't about following competitors or applying rules. It's about optimizing every price decision in a moving context.
Integrations
130 channels connected
Multiply syncs with Amazon over SP-API in real time, and runs the same engine across 130+ other marketplaces whenever you're ready to expand.
“Multiply took my Buy Box wins to 80%, grew my sales by 32%, and improved my margins where I have no competition. We have 47,097 products on Amazon, and that was impossible to fully track without Multiply.”
Mike Wright, Electrical Accessories
Amazon complexity
Amazon isn't one channel, it's several
FBA and FBM run under different rules. Amazon Business buyers behave differently from retail ones. Treating your whole Amazon catalog as a single pricing problem leaves performance on the table.
Without structured control
One pricing logic applied across every offer type and buyer segment.
Result
Missed Buy Box wins on FBM listings, underpriced B2B offers, and margin left on the table.
With Multiply
You define your pricing strategy around how your Amazon business actually runs:
- A dedicated FBA/FBM pricing strategy, run separately for each fulfillment method
- Amazon Business priced on its own logic
- Price constraints, minimum, maximum, your own store
- One view across every ASIN and offer type
Multiply runs these rules consistently and in real time, with no trade-off between flexibility and control.
The goal isn't a single price everywhere on Amazon. It's a deliberate strategy for every offer type.
How it works
A pricing strategy
run continuously
Testimonial
“Multiply clearly stands out from the other repricers we tested. The automatic adjustment, with no rules to configure, works brilliantly. It reads the market in real time and optimizes prices intelligently.”
Théo Tissier
Senea
Reassurance
Who it's for
Amazon sellers with large catalogs
- Manage thousands of ASINs easily
- Automate your price updates
- Protect margins at scale
- Ideal for complex, high-volume, or high-rotation catalogs
FBA and FBM sellers
- Price each fulfillment method on its own logic
- Stay eligible for the Buy Box on every offer
- Keep a consistent pricing strategy
- Ideal for sellers running both models
Amazon pricing teams
- Track performance and Buy Box position
- React faster to market changes
- Focus on strategy, not operations
- Ideal for growing pricing and e-commerce teams
Guide
How to optimize your Amazon prices and win the Buy Box
Buy Box eligibility is a balance of competitiveness, profitability, and speed of reaction. A manual approach can't hold that balance at scale.
The key levers
- Competitive position
- Fulfillment method, FBA or FBM
- Margin constraints
- Sales velocity and stock rotation
“What I like most about Multiply is how well it handles several marketplaces at once. It lets us adapt our pricing strategy to each platform, and that has genuinely changed the game.”
Marie Lamblin, Spareka
The limits of manual pricing
- Slow to react
- Hard to manage FBA and FBM separately
- Risk of inconsistency
Features
Key features
A maximized Buy Box win rate on Amazon
Multiply watches every competing offer and adjusts your price to grow your Buy Box rate and your sales.
Prices optimized for your margins
Multiply finds the balance between competitiveness and profitability, to win the Buy Box at the most profitable price.
Alone on a listing? Multiply makes the most of it
When you're the only offer, Multiply reads the market and adjusts your price to capture every margin opportunity.
High-speed price changes over SP-API
Our algorithms read Buy Box changes and recompute your prices continuously to stay competitive.
FBA and FBM priced on their own logic
Multiply adjusts FBA and FBM offers separately, instead of applying one price across fulfillment methods.
Amazon Business pricing, handled
Multiply prices your B2B offers on their own logic, so Amazon Business buyers don't erode your retail margins.
Decisions powered by real-time data
Track your sales, margins, Buy Box position, and competitor activity to feed your decisions and automations.
Five-star support
Our specialists help you define and refine your Amazon pricing strategy. Your pricing decisions are too important to leave to chance.
FAQ
Got questions?
We've got answers.
No. Multiply works for Amazon-only sellers today, and scales to 130+ other marketplaces the moment you're ready to expand, without switching tools.
Yes. Multiply connects to Amazon over SP-API, so your prices sync in real time and stay within Amazon's rules.
Yes. FBA and FBM offers run on separate pricing logic, so each stays competitive for its own fulfillment method.
Amazon's native tool applies basic rules within min and max bounds. Multiply weighs your full competitive position, margin, and fulfillment method on every adjustment, not just a price floor and ceiling.
Yes. You set your rules, your minimum margins, and your exceptions. Multiply runs your strategy. It never decides for you.
Yes. We offer a personalized demo and a catalog audit to estimate your potential gain before any commitment.
