Step 1
Competitiveness
Stay positioned at the right level against competitors.
Win the Buy Box at the right price,
on every channel
Your price decides your visibility, your sales, and your profit. Chase the Buy Box on price alone and you're racing to zero. Multiply finds the price that wins it, in real time, without cutting your margins.
Start free trial
7-day free trialNo card required
- 4.8/5
Customer reviews on Trustpilot
- 4.9/5
39 verified reviews on Capterra
- 4.9/5
Average rating on G2
Buy Box
The Buy Box isn't won by just being the cheapest
On marketplaces, price is a major lever, but it can't be optimized in isolation. A strategy based only on the lowest price puts constant pressure on margins without guaranteeing better performance.
Winning the Buy Box means constantly balancing competitiveness, profitability, and market dynamics.
Insight
Winning the Buy Box
doesn't mean being the cheapest
Step 2
Profitability
Keep a consistent margin level.
Step 3
Timing
Adapt your prices to how the market moves.
Strategies
Not every pricing strategy gives the same results
On marketplaces, your results depend on how your prices are adjusted. Two tools can automate your prices and still produce very different outcomes.
Prices continuously follow the market to stay competitive.
Effect
You stay visible, but your margins erode over time and your strategy depends on everyone else.
Prices are bounded by predefined thresholds and rules.
Effect
You keep control, but your pricing struggles to adapt to market swings.
Each adjustment factors in the real context: competition, Buy Box, margin, and the product's role.
Effect
Your prices stay competitive while maximizing overall profitability.
Performance doesn't come from automation. It comes from how each pricing decision is made.
Comparison
The problem with classic repricing
On Amazon, price is a key Buy Box factor, but not the only one. A strategy based only on the lowest price quickly erodes profitability without guaranteeing better performance.
Classic repricers
Adjust prices against competitors with mainly reactive logic.
How it works
Based on simple rules: follow or beat the competitor's price.
Limits
- Tend to drag prices down
- Little regard for real margin
- Hard to hold overall profitability
Amazon repricer
Amazon's native tool to automate prices with defined rules.
How it works
Basic automation with min and max price bounds.
Limits
- Limited rule configuration
- Little transparency on Buy Box logic
- No catalog-wide optimization
Multiply
Repricing driven by profitability and overall catalog performance.
How it works
Every price decision is based on several signals:
- Competitive position
- Buy Box dynamics
- Margin constraints
- Product performance
Advantages
- Balances competitiveness and profit
- Protects margins systematically
- Optimizes across the whole catalog
- Consistent decisions over time
Repricing isn't about following competitors or applying rules. It's about optimizing every price decision in a moving context.
Integrations
130 channels connected
One platform to run your pricing across every marketplace you sell on, at scale.
“Multiply took my Buy Box wins to 80%, grew my sales by 32%, and improved my margins where I have no competition. We have 47,097 products on Amazon, and that was impossible to fully track without Multiply.”
Mike Wright, Electrical Accessories
Multi-channel
Your prices aren't isolated, they interact across channels
Every marketplace has its own rules, its own competitors, and its own price dynamics. A single strategy doesn't always work, and no overall logic at all creates inconsistencies that drag down performance.
Without structured control
Decisions made channel by channel, with no overall view.
Result
Price inconsistencies, trade-offs you didn't choose, and lost control over profitability.
With Multiply
You define your pricing strategy around your goals:
- Prices differentiated per channel
- Prices aligned across marketplaces
- One channel used as a reference
- Price constraints (minimum, maximum, your own store)
Multiply runs these rules consistently and in real time, with no trade-off between flexibility and control.
The goal isn't a single price everywhere. It's a clear, deliberate strategy on every channel.
How it works
A pricing strategy
run continuously
Testimonial
“What I like most about Multiply is how well it handles several marketplaces at once. It lets us adapt our pricing strategy to each platform, and that has genuinely changed the game.”
Marie Lamblin
Head of Customer Service, Spareka
Reassurance
Who it's for
Sellers with large catalogs
- Manage thousands of SKUs easily
- Automate your price updates
- Protect margins at scale
- Ideal for complex or high-volume catalogs
Multi-marketplace sellers
- Run 130+ marketplaces from one platform
- Adjust prices per channel automatically
- Keep a consistent pricing strategy
- Ideal for sellers on several marketplaces
Pricing teams
- Track performance and Buy Box
- React faster to market changes
- Focus on strategy, not operations
- Ideal for growing pricing and e-commerce teams
Guide
How to optimize your prices and win the Buy Box
Price optimization is a balance of competitiveness, profitability, and speed of reaction. A manual approach can't hold that balance at scale.
The key levers
- Competitive position
- Margin constraints
- Market dynamics
“Multiply clearly stands out from the other repricers we tested. The automatic adjustment, with no rules to configure, works brilliantly. It reads the market in real time and optimizes prices intelligently.”
Théo Tissier, Senea
The limits of manual pricing
- Slow to react
- Hard to manage several channels
- Risk of inconsistency
Features
Key features
A maximized Buy Box win rate on every marketplace
Multiply watches the competition and adjusts your prices on each marketplace to grow your Buy Box rate and your sales.
Prices optimized for your margins
Multiply finds the balance between competitiveness and profitability, to win the Buy Box at the most profitable price.
Alone on a listing? Multiply makes the most of it
When you're alone on a listing, Multiply reads the market and adjusts your prices to capture every margin opportunity.
High-speed price changes
Our algorithms read market changes and recompute your prices continuously to stay competitive on every channel.
Prices calibrated for each marketplace
Multiply adjusts your prices to each channel's competitive environment, instead of copying the same price everywhere.
Repricing for your own store too
Multiply can also adjust your website's prices, to align your strategy between marketplaces and your direct channel.
Decisions powered by real-time data
Track your sales, margins, Buy Box position, and competitor activity to feed your decisions and automations.
Five-star support
Our specialists help you define and refine your pricing strategy. Your pricing decisions are too important to leave to chance.
FAQ
Got questions?
We've got answers.
Price is the lever you control most, but Amazon and other marketplaces also weigh fulfillment speed, seller metrics, and stock. Multiply factors all of that in, then finds the price that wins the Buy Box without cutting into your margin.
No. Multiply drives your prices on Amazon and on every other marketplace and channel where your products sell.
Most tools optimize for volume. Multiply optimizes for profit. Every adjustment is built to protect your margins while supporting sales.
Yes. You set your rules, your minimum margins, and your exceptions. Multiply runs your strategy. It never decides for you.
Yes. The engine was built to process catalogs of hundreds of thousands of SKUs across many channels at once.
Most clients see margin improvement without losing volume, within the first few weeks.
Yes. We offer a personalized demo and a catalog audit to estimate your potential gain before any commitment.
