Step 1
Precision
Every adjustment weighs competition, margin, and market context together.
A pricing strategy
for every part of your catalog
One rule rarely fits your whole catalog. Assign the right strategy to each part of it: Universal Buy Box, Velocity Pricing, Lowest Landed, or your own custom logic, for every product, category, or marketplace, and let Multiply run it automatically.
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Pricing strategy
A pricing rule isn't a pricing strategy
Fixed rules and simple automation can move your prices, but they can't weigh competition, margin, and market movement at the same time. That's the difference between adjusting a price and running a strategy.
A real pricing strategy factors in the full context behind each product, and adapts as that context changes.
Insight
A strategy is more
than a set of rules
Step 2
Flexibility
Apply a different strategy per product, category, or marketplace.
Step 3
Control
You set the floors and priorities. Multiply executes them.
Strategies
Not every pricing strategy gives the same results
Two tools can both automate your prices and still produce very different outcomes. The difference comes down to how much context each decision actually weighs.
Prices continuously follow the market to stay competitive.
Effect
You stay visible, but your margins erode over time and your strategy depends on everyone else.
Prices are bounded by predefined thresholds and rules.
Effect
You keep control, but your pricing struggles to adapt to market swings.
Each adjustment factors in the real context: competition, Buy Box, margin, and the product's role in your catalog.
Effect
Your prices stay competitive while maximizing overall profitability.
Performance doesn't come from automation. It comes from how each pricing decision is made.
Comparison
The problem with one-dimensional pricing
Most pricing tools optimize for a single signal, the lowest price, or one fixed rule. Real catalogs need more than one dimension to stay profitable.
Reactive repricing
Prices chase the lowest offer with mainly reactive logic.
How it works
Based on simple rules: follow or beat the competitor's price.
Limits
- Tends to drag prices down
- Little regard for real margin
- One strategy applied to every product
Rule-based automation
Prices bounded by predefined thresholds and conditions.
How it works
Rules configured manually, per product or category.
Limits
- Rules don't adapt to market shifts
- Time-consuming to maintain at scale
- No catalog-wide optimization
Multiply
A distinct strategy for every part of your catalog, executed automatically.
How it works
Every price decision is based on several signals:
- Competitive position
- Buy Box dynamics
- Margin constraints
- Product performance
Advantages
- Balances competitiveness and profit
- Protects margins systematically
- Optimizes across the whole catalog
- A different strategy per product, category, or marketplace
A pricing strategy isn't a single rule. It's a system that weighs margin, competition, and market movement at once.
Integrations
130 channels connected
Run Universal Buy Box, velocity, landed-cost, or custom strategies across every marketplace you sell on, at scale.
“Multiply clearly stands out from the other repricers we tested. The automatic adjustment, with no rules to configure, works brilliantly. It reads the market in real time and optimizes prices intelligently.”
Théo Tissier, Senea
Catalog complexity
Your catalog isn't one product, it doesn't need one strategy
Bestsellers, long-tail SKUs, exclusives, and stock clearance all behave differently. Forcing them under a single pricing logic leaves performance on the table.
Without a segmented strategy
One set of rules applied to every product, regardless of its role or performance.
Result
Margin left on bestsellers, and slow-moving stock priced the same as everything else.
With Multiply
You define a strategy for every segment of your catalog:
- Universal Buy Box for competitive listings
- Velocity pricing based on your rate of sale
- Stock-aware pricing for stock rotation and aging inventory
- Lowest landed price to compete on landed cost
- Cross-catalog matching for consistency across channels
- Custom strategies for exclusives or edge cases
Multiply runs every strategy consistently and in real time, with no trade-off between flexibility and control.
The goal isn't one strategy for everything. It's the right strategy for every part of your catalog.
How it works
A pricing strategy
built for your catalog
Testimonial
“Multiply has increased my Buy Box wins to 80% and grown my sales by 32%. It improved my margins even where I have no competition. We have 47,097 products on Amazon, and that was impossible to fully track without Multiply.”
Mike Wright
Electrical Accessories
Reassurance
Who it's for
Sellers with complex catalogs
- Segment pricing by product role or category
- Automate strategy execution at scale
- Protect margins across every segment
- Ideal for catalogs with mixed product types
Sellers who've outgrown fixed rules
- Move beyond static min and max pricing
- Let algorithms weigh context you can't track manually
- Keep full control over your strategy's rules
- Ideal for sellers hitting the limits of rule-based repricers
Pricing teams
- Design strategies, not manual price updates
- Track performance per strategy
- Focus on decisions, not operations
- Ideal for growing pricing and e-commerce teams
Guide
How to build a pricing strategy that actually holds up
A pricing strategy is a balance of competitiveness, profitability, and speed of reaction. A single fixed rule can't hold that balance across a full catalog.
The key levers
- Competitive position
- Margin constraints
- Market dynamics
“What I like most about Multiply is how well it handles several marketplaces at once. It lets us adapt our pricing strategy to each platform, and that has genuinely changed the game.”
Marie Lamblin, Spareka
The limits of fixed rules
- Don't adapt to market swings
- Break down across large or mixed catalogs
- Require constant manual upkeep
Features
Key features
A strategy for every part of your catalog
Universal Buy Box, velocity, landed cost, or custom logic, assigned per product, category, or marketplace.
Prices optimized for your margins
Every strategy weighs competitiveness against profitability before adjusting a single price.
Custom strategies for edge cases
Exclusives, bundles, or products with no direct competition get a logic built around their reality, not a generic rule.
High-speed price changes
Our algorithms read market changes and recompute your prices continuously, on the schedule each strategy calls for.
Strategies calibrated for each marketplace
The same product can run a different strategy per channel, matched to that channel's competitive environment.
Strategies for your own store too
Apply the same pricing logic to your website as your marketplaces, or a distinct one. Your call.
Decisions powered by real-time data
Track your sales, margins, Buy Box position, and competitor activity to feed every strategy's decisions.
Five-star support
Our specialists help you design and refine the right strategy for your catalog. Your pricing decisions are too important to leave to chance.
FAQ
Got questions?
We've got answers.
Universal Buy Box, velocity pricing, lowest landed price, and fully custom strategies you define yourself. Each can run on its own segment of your catalog.
Yes. Assign a strategy per product, category, or marketplace, and Multiply runs all of them in parallel.
Fixed rules apply the same threshold everywhere. Multiply's strategies weigh competition, margin, and market movement together, and adapt as those change.
Yes. You set your rules, your minimum margins, and your exceptions. Multiply runs your strategy. It never decides for you.
Yes. The engine was built to process catalogs of hundreds of thousands of SKUs, running many strategies at once across many channels.
Yes. We offer a personalized demo and a catalog audit to estimate your potential gain before any commitment.
