Win More Sales on Mirakl by Optimizing Your Prices

How Pricing Works on Mirakl-Powered Marketplaces

On Mirakl-powered marketplaces, there is no single Buy Box. Instead, offers from multiple sellers are displayed in ascending order based on the total landed price, which includes both the product price and shipping costs. This means that the lowest-priced offers receive the most visibility, making it critical for sellers to optimize their pricing in order to stand out.

For sellers on Mirakl marketplaces, the challenge is not only to offer competitive prices but also to strategically adjust prices based on competitor behavior and product condition. Multiply’s repricing solution automates these price adjustments, helping sellers maintain optimal pricing for maximum visibility and sales.

• Smart Price Adjustments Based on Competitors
  Since products on Mirakl are ranked by price, Multiply’s repricer works to place your offer just 1 cent below the cheapest competing offer in the same condition as yours. This slight price difference ensures that your offer is ranked higher and gets more visibility without drastically reducing your profit margins.
• Condition-Based Pricing Strategy
  Multiply’s repricer goes beyond simple price matching. It takes the condition of competing offers into account when adjusting your price. If a competitor’s offer is in poorer condition, Multiply will price your product slightly higher to reflect its superior quality. Conversely, if your competitor’s product is in better condition, Multiply will price your offer slightly lower to make it more attractive. This strategic pricing ensures that buyers see the value of your offer, not just the lowest price.
• Real-Time Competitor Monitoring
  Prices on Mirakl marketplaces can change frequently as new offers appear and competitors adjust their prices. Multiply’s repricer monitors your competitors in real time, ensuring that your prices are updated accordingly. This real-time pricing adjustment helps you stay ahead of competitors and maintain your visibility at the top of the marketplace listings.

Key Benefits of Multiply’s Repricing on Mirakl Marketplaces

Multiply’s repricing solution provides several key advantages for sellers on Mirakl-powered marketplaces:

• Precise Price Leadership
  Multiply helps you stay competitive by ensuring your offers are always optimally priced against competitors. Our dynamic repricing strategy allows you to maintain price leadership while safeguarding your profit margins, without engaging in unsustainable price reductions.
• Adaptability to Market Changes
  The dynamic nature of Mirakl marketplaces requires constant price monitoring and adjustment. Multiply adapts to changes in market conditions by continuously adjusting your prices based on competitor activity, ensuring that your offer stays competitive in real time.
• Condition-Based Differentiation
  Multiply’s repricing algorithm doesn’t just focus on price—it also factors in product condition. This allows you to price your offer higher if it’s in better condition than competitors’ products, or lower if their condition is superior, ensuring that your offer stands out based on both value and price.

Start Succeeding on Mirakl with Multiply

Success on Mirakl marketplaces depends on staying competitive in a price-sensitive environment. Multiply’s advanced repricing algorithm helps you maintain optimal pricing, stay ahead of competitors, and boost your visibility by automatically adjusting your prices based on real-time market data and product conditions.