Mirror one price across every marketplace
Match every other marketplace to your primary one. You stay competitive, the brand reads consistently and your margins hold.
Cross-catalog matching
One catalog,
coherent prices
everywhere
Your channels should reinforce each other, not undercut each other.
Cross-catalog matching coordinates prices across marketplaces and your own store, with anchors, ceilings and matching rules that keep every offer in line.
Apply this strategy to your business
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The problem
Channels priced in isolation
compete against you
Every channel priced alone
is pricing against the others.
- Reason 1
Your own store gets undercut
When a marketplace offer drifts below your website price, you pay commission on sales your own store should have won, and buyers learn to never buy direct.
- Reason 2
Visible price gaps erode trust
The same product at three different prices reads as arbitrary. Buyers anchor on your cheapest channel and question every other one.
- Reason 3
Manual alignment cannot keep up
Repricing moves per channel, all day. Keeping ten channels coherent by hand is not a job a team can do.
How it works
Your channels, priced as one system
Set the anchor
You choose what leads: your main marketplace, your own store, or a different reference per product group.
Multiply reads prices across every connected channel in real time, so the anchor is always current.
Objective
One source of truth for every price
Bound every channel
Anchors become rules: match your main marketplace price everywhere, or make your website price the ceiling no channel may exceed.
Matching can run on landed cost, item plus shipping, so the totals buyers compare stay coherent even when shipping differs per channel.
Objective
No channel undercuts the system
Compete inside the bounds
Within its bounds, each channel still runs its own competitive strategy, Buy Box on Amazon, lowest landed elsewhere.
When marketplace limits, pricing rules and margin thresholds conflict, cascade logic resolves them in a defined order. No surprises.
Objective
Competitive everywhere, coherent everywhere
Insight
Three ways to anchor your catalog
Match one marketplace everywhere. Cap channels at your main price. Or make your website the ceiling.
Download the playbookSynchronize pricing across every sales channel
Marketplaces and your own storefronts move together, with landed cost (product plus shipping) folded in to keep pricing honest and profitable.
Three examples of this strategy in practice.
Cap every marketplace at your main channel price
Your main marketplace price sets the ceiling elsewhere, so nothing is overpriced, your channels stay aligned and every adjustment starts from a known number.
Let your website price set the hard ceiling
Your own site carries the highest price and nothing sits above it. Shoppers get consistent pricing wherever they look, and profit holds up on every marketplace.
Insight
What keeps channels aligned
Four inputs, checked on every price move.
The anchor price. Whether on a marketplace or your own store, it's the reference price that every other sales channel should match or adhere to.
Landed costs. Item plus shipping can drive the match, so the totals buyers actually compare stay coherent.
“Multiply's main advantage: it covers many marketplaces. One unified interface makes it easy to explore new ones. We started using Cdiscount because we saw it on Multiply. Cédric helped connect us with Bol.com.”
Grzegorz Szczepański, Blueberry
Channel constraints. Marketplace price rules, fees and commissions are part of the calculation, per channel.
Margin floors. Every channel keeps its own minimum margins and bounds. Alignment never means selling at a loss.
A concrete example
What actually happens
One product on three channels, anchored on your main marketplace.
Why it works
Why this strategyoutperforms
Your own store stops being undercut by your own marketplace offers. Full-margin sales stay full margin.
Coherent prices across channels look deliberate. Buyers stop hunting your cheapest listing and trust the price in front of them.
Competition on one channel no longer drags the whole catalog down. Adjustments stay bounded and local.
“The results were impressive. From day one we saved about eight hours a week on repricing and increased our sales by around 30%. The software is genuinely affordable too. It is probably the best value for money of all the tools we use.”
Thorsten Janik, Liveocare
Measurable results,
not promises.
+32% sales. 80% Buy Box wins. €7,000 in extra
revenue for €1,300 invested. Numbers from real
sellers, on real catalogs.
Why use Multiply
Why run this strategy on Multiply
Marketplaces and your store, one engine
Every channel is priced by the same system. Anchors, ceilings and matching rules apply across marketplaces and your own website, continuously.
Automatic adjustments
Anchors move, competitors cut, shipping changes. Alignment is recomputed continuously, without spreadsheets.
Built for scale
One logic, your whole catalog. Multiply keeps every SKU coherent across 130+ marketplaces, with no operational overhead.
Integration
This strategy runs on Amazon and on many other marketplaces
Multiply is available on 130+ marketplaces and adapts the strategy to the specifics of each channel.
See all our integrations
One catalog,
coherent prices
Start optimizing your prices today.
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Strategy
You have questions?
We have answers.
Whichever leads your business: most sellers anchor on their main marketplace or their own store. You can set different anchors per product group.
No. You choose the rule per channel: exact match, a ceiling, or a bounded difference. Matching can also target the landed total rather than the item price.
Cascade logic resolves the conflict: the channel adjusts inside its own bounds while the anchor and other channels hold. Margin thresholds always apply.
Yes. Your website is a channel like any other: it can lead as the anchor, serve as the ceiling, or follow the marketplace reference.
Yes. Inside its bounds, each channel runs the strategy that fits it, Universal Buy Box on Amazon, lowest landed on Mirakl platforms, velocity pricing where you face no competition.
Yes. You set minimum margins, floors and exceptions per product and per channel. The algorithm operates strictly inside them.
