Inventory. Stock level and stock age as conditions: over 50 units takes one block, the last five take another.
Custom strategies
Pricing logic that fits
your business exactly
No two catalogs compete the same way.
Custom strategies combine stock, competition, condition and channel rules into a set of blocks that prices every SKU by its actual situation.
Apply this strategy to your business
7-day free trial
No commitment
The problem
Off-the-shelf rules
run out of road
Real catalogs are full of exceptions.
Rigid repricers make you live with them.
- Reason 1
One-size rules misprice the edges
A rule tuned for your bestsellers is wrong for your long tail. The exceptions are where rigid repricers quietly lose money.
- Reason 2
Real pricing logic is conditional
Fifty units and no FBA competitor is one situation. A refurbished offer on BackMarket is another. A flat rule cannot tell them apart.
- Reason 3
Hardcoded setups age badly
When every new channel or exception means rebuilding the configuration, your pricing logic falls behind your market.
How it works
Blocks in, strategy out
Define your blocks with an expert
You describe what matters: stock level, competitor type, product condition, marketplace, margin. Our team turns it into plain conditions.
Each block stays readable business logic, like: if there are no competitors, send the reference price.
Objective
Your pricing knowledge, made executable
Combine your blocks
Blocks chain together. If alone, send the reference price. If FBA with competition, chase the Buy Box. If FBM, sit 1% under the lowest comparable seller, capped at €10.
Each SKU takes the block that matches its situation, on every price update.
Objective
Every SKU priced by the block that fits it
Run and refine
The engine executes your blocks continuously across your catalog and your channels.
Outcomes are visible in your results, margin lift, Buy Box rate, so you refine blocks and add channels without touching the rest.
Objective
A strategy that evolves with your market
Insight
Blocks that the engine executes
Reference price when alone. Buy Box chase for FBA. A capped undercut for the rest. This logic runs on every update.
Download the playbookStrategy
My strategy
Start
Conditional
Competition
Alone
Algorithm
Send reference price
Competition
Conditional
FBA
FBA
Algorithm
Chase the Buy Box
FBS
Algorithm
Price delta
Set my price
1
%$
below lowest
Insight
What your blocks can read
Four families of conditions, freely combined.
Competition. Presence, fulfillment type and seller quality, so FBA rivals and an empty listing price differently.
“Wow. Multiply has increased my Buy Box wins to 80%, increased sales by 32% and improved my margins where I have no competition. We have 47,097 products on Amazon, and it was impossible to track it all properly without Multiply.”
Mike Wright, Electrical Accessories
Condition and channel. New, used or refurbished, per marketplace. Each context is addressable in its own block.
Margins and bounds. Floors, caps and fixed offsets close every block. Custom logic never means uncontrolled prices.
A concrete example
What actually happens
One set of blocks, three SKUs, three right answers.
Why it works
Why this strategyoutperforms
You know which SKUs tolerate a premium and where discounts are wasted. That knowledge becomes executable logic competitors cannot copy.
Segments, channels and conditions are blocks, not rebuilds. A new scenario is a new block, not a new system.
Outcomes show up in the numbers as they happen. Pricing logic improves like a product, not like a guess.
“The results were impressive. From day one we saved about eight hours a week on repricing and increased our sales by around 30%. The software is genuinely affordable too. It is probably the best value for money of all the tools we use.”
Thorsten Janik, Liveocare
Measurable results,
not promises.
+32% sales. 80% Buy Box wins. €7,000 in extra
revenue for €1,300 invested. Numbers from real
sellers, on real catalogs.
Why use Multiply
Why run this strategy on Multiply
Blocks, not scripts
Strategies assemble from readable conditions, not code. Our experts build your blocks with you, no engineering time needed on your side.
Automatic adjustments
The engine walks your blocks on every price update, across every channel. Your logic runs while you do something else.
Built for scale
One set of blocks can govern thousands of SKUs. Multiply executes it consistently, with no operational overhead.
Integration
This strategy runs on Amazon and on many other marketplaces
Multiply is available on 130+ marketplaces and adapts the strategy to the specifics of each channel.
See all our integrations
Your rules,
run every minute
Start optimizing your prices today.
Start your free trial
7-day free trial
No commitment
Strategy
You have questions?
We have answers.
No. One of our pricing experts builds your blocks with you, from the conditions you want to use. You never build it alone.
Yes. A block can end in any built-in strategy: chase the Buy Box here, run velocity pricing there, send the reference price when you are alone.
As specific as your business needs: stock level and age, competitor fulfillment and rating, product condition, marketplace, margin targets, product groups.
Floors, caps and bounds apply on every block, and mistakes stay contained. Any issue shows up in the numbers immediately.
Start it on one product group, watch how it performs, then extend. Changes apply without rebuilding the rest of your setup.
Yes. Blocks can read the marketplace itself, so one set of blocks can price all 130+ channels, each on its own terms.
