Competitor shipping. Each competing offer's real delivery cost, per marketplace and per destination, feeds the landed totals.
Lowest landed
Compete on the price
buyers actually see
Buyers compare totals, not item prices.
The lowest landed strategy positions your offer just under the cheapest visible total, item plus shipping, so you win the comparison that counts.
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The problem
Item-price repricing competes
on the wrong number
The buyer sees one total.
Most repricers only look at half of it.
- Reason 1
Shipping hides the real comparison
A competitor at €95 plus €8 shipping is not cheaper than you at €99 with free delivery. Item-price tools think they are.
- Reason 2
You cut where it does not help
Undercutting on item price while losing on the landed total means giving up margin without gaining a single sale.
- Reason 3
Shipping rules differ per marketplace
Free-shipping thresholds, carrier rates and marketplace rules change the landed math on every channel, faster than any manual process can follow.
How it works
One comparison, computed the way buyers see it
Compute landed prices
For every competing offer, Multiply adds item price and shipping cost to get the landed total the buyer actually compares.
Marketplace shipping rules and per-seller rates are part of the calculation, per channel.
The competitive picture becomes the one your buyers really see.
Objective
Know the true cheapest total on every listing
Position just under
Multiply sets your price so your landed total sits just below the lowest visible total, by the smallest useful step.
No deeper than needed. Undercutting by more than the market requires is margin thrown away.
Your own shipping setup is factored in, so the item price lands exactly where it should.
Objective
Win the visible comparison at minimal cost
Hold the position
Competitors change prices and shipping offers all day, in both directions. Multiply recomputes the landed picture and repositions you continuously, moving up when they do, not just down, so you capture the margin the market allows instead of leaving it on the table.
Your minimum margins and price floors are hard limits the strategy never crosses.
When the lowest total drops below your floor, Multiply holds your floor instead of following.
Objective
Stay the best visible offer, inside your margins
Insight
Where you sit against the market is a decision, not a reflex
Match the lowest total, price above it, or sit just under. Each option trades margin against volume; Multiply makes it a calculated choice.
Download the playbookInsight
What decides the landed position
Four inputs, recomputed on every change.
Your shipping setup. Your rates and free-shipping thresholds determine what item price produces the target total.
“Multiply clearly stands out from the other repricers we tested. The automatic adjustment system, with no rules to configure, works wonderfully: it reads the market in real time and optimizes prices intelligently.”
Théo Tissier, Senea
Competitor stock. An out-of-stock cheapest offer is no offer. Multiply tracks availability and repositions against real competition.
Margin floor. Every move stays inside the minimum margins and price bounds you set per product.
A concrete example
What actually happens
The same product, seen the way the buyer sees it.
Why it works
Why this strategyoutperforms
Rankings and buy decisions run on the landed total. Pricing to that number wins sales that item-price tools quietly lose.
Positioning just under the lowest total, and no further, wins the comparison at the smallest possible cost in margin.
Per-marketplace shipping rules and thresholds are handled in the computation, on every channel at once.
“The results were impressive. From day one we saved about eight hours a week on repricing and increased our sales by around 30%. The software is genuinely affordable too. It is probably the best value for money of all the tools we use.”
Thorsten Janik, Liveocare
Measurable results,
not promises.
+32% sales. 80% Buy Box wins. €7,000 in extra
revenue for €1,300 invested. Numbers from real
sellers, on real catalogs.
Why use Multiply
Why run this strategy on Multiply
True landed math, per channel
The comparison is computed the way each marketplace displays it. Shipping rules, thresholds and rates are part of every price.
Automatic adjustments
Competitors move, shipping offers change, and your position is recomputed continuously, without manual checks.
Built for scale
One logic, your whole catalog. Multiply executes the strategy consistently across all your products, with no operational overhead.
Integration
This strategy runs on Amazon and on many other marketplaces
Multiply is available on 130+ marketplaces and adapts the strategy to the specifics of each channel.
See all our integrations
Win the comparison
buyers actually make
Start optimizing your prices today.
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Strategy
You have questions?
We have answers.
The total the buyer pays for the offer, item price plus shipping. It is the number marketplaces use to rank offers and buyers use to compare them.
Multiply holds the price you've set. With nothing to position against, there is no reason to move, so your price stays exactly where you decided.
On marketplaces without a Buy Box, like many Mirakl platforms such as Leroy Merlin, ranking runs on the visible total. There, sitting one step under the cheapest landed price is the strongest visibility lever available.
Multiply observes the full competing offers, shipping included, on each marketplace it monitors, and keeps them current.
Then Multiply holds your floor instead. Minimum margins and price bounds are hard limits the strategy never crosses.
Yes. The undercut step is configurable, as a fixed amount or a percentage with a cap, like 1% below the lowest total until the gap reaches €10, then held there. By default it is the smallest amount that wins the comparison.
Yes. You can exclude sellers by rating, fulfillment type or condition, so the strategy positions against real competition instead of an outlier you would never lose a sale to.
Yes. Free shipping simply makes the landed total equal the item price, on both sides of the comparison.
Yes. The strategy runs on any of the 130+ marketplaces Multiply supports, using each channel's own shipping rules.
