Stock level. Units on hand against demand decide whether the price defends margin or drives volume.
Stock-aware pricing
Your stock knows what
your price should be
Eight units left is a different business than eight pallets.
Stock-aware pricing protects margin when inventory runs short and accelerates sell-through when it piles up, driven by live stock levels and stock age.
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The problem
Prices that ignore stock
cost you twice
Discounting scarce inventory and protecting the price of aging inventory are two sides of the same problem: both waste margin.
- Reason 1
Scarce stock sold too cheap
When a few units remain and demand is steady, every discount gives away margin on sales you would have made anyway, and pulls the stockout closer.
- Reason 2
Aging stock priced like it just arrived
Inventory that has sat for 300 days at full price is capital going nowhere, with storage costs compounding on top.
- Reason 3
The pattern is invisible per SKU
Industry research attributes up to 40% of missed e-commerce sales to stockouts. By the time someone spots the risk on one SKU, it is booked across hundreds.
How it works
Stock signals in, price decisions out
Price by stock level and age
Multiply reads stock levels and stock age per SKU from the marketplaces and feeds you already connect.
Repricing adjusts automatically based on how much stock is left and how long it has been sitting, so every price reflects your real inventory position.
Objective
Every SKU priced with its inventory in view
Protect scarce stock
When stock runs low against demand, repricing slows down or steps upward. No discounts on units that will sell anyway.
End-of-life products can do the opposite: clear the last units deliberately instead of guarding a margin nobody will pay.
Objective
Stop discounting what is about to run out
Move heavy stock
High and aging stock prices more competitively, inside your floors. Duration rules apply automatically, like deeper positioning for anything in stock over 200 days.
Discounts are kept within defined limits, for example never more than 2% below the lowest FBA competitor, so clearing stock never becomes a race down.
Objective
Turn overstock into cash before it turns into cost
Insight
Stock level and stock age are pricing signals
A price that ignores your inventory position is optimizing someone else's business.
Download the playbookSee how stock-based strategies can be customized in Multiply
Strategy
My strategy
Start
Conditional
Stock quantity
≤<
Low stock threshold
If stock below limit
Algorithm
Send maximum price
If stock above limit
Conditional
Stock quantity
≤<
High stock threshold
If stock below limit
Algorithm
Send reference price
If stock above limit
Algorithm
Chase the Buy Box
Insight
What steers the stock-aware price
Four signals, read per SKU.
Stock age. Days in stock trigger lifecycle rules, like deeper positioning for items stored over a year.
“Multiply clearly stands out from the other repricers we tested. The automatic adjustment system, with no rules to configure, works wonderfully: it reads the market in real time and optimizes prices intelligently.”
Théo Tissier, Senea
Sell-through pace. Sales velocity turns stock counts into weeks of cover, the number the decisions actually run on.
Margin floor. Every move stays inside the minimum margins and price bounds you set per product.
A concrete example
What actually happens
Two SKUs at the same price, in opposite stock positions.
Why it works
Why this strategyoutperforms
Your stock position is invisible to the market. Pricing on it captures margin and moves inventory without waiting for competitors to act.
Stockouts on winners and pallets of leftovers both destroy profit. One strategy prevents both, per SKU.
Stock that moves at the right pace is capital working at the right pace. Fewer emergency markdowns, less dead inventory.
“Wow. Multiply has increased my Buy Box wins to 80%, increased sales by 32% and improved my margins where I have no competition. We have 47,097 products on Amazon, and it was impossible to track it all properly without Multiply.”
Mike Wright, Electrical Accessories
Measurable results,
not promises.
+32% sales. 80% Buy Box wins. €7,000 in extra
revenue for €1,300 invested. Numbers from real
sellers, on real catalogs.
Why use Multiply
Why run this strategy on Multiply
Pricing behavior, maintained automatically
Prices adjust based on each SKU’s stock level and age. No lists to maintain, no dashboard to watch.
Automatic adjustments
Deliveries land, sales spike, stock ages. Prices follow the inventory position without anyone watching a dashboard.
Built for scale
One logic, your whole catalog. Multiply executes the strategy consistently across thousands of SKUs, with no operational overhead.
Integration
This strategy runs on Amazon and on many other marketplaces
Multiply is available on 130+ marketplaces and adapts the strategy to the specifics of each channel.
See all our integrations
Price what your stock
is telling you
Start optimizing your prices today.
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No commitment
Strategy
You have questions?
We have answers.
From the marketplaces and feeds you already connect to Multiply. There is no separate sync to maintain.
No. Scarce stock with healthy demand does the opposite: repricing slows or steps upward. Only SKUs you flag as end-of-life clear their last units.
Yes. Thresholds are yours to set, like applying a specific behavior to anything in stock over 200 days, per product or product group.
They read different signals. Velocity follows the pace of demand; stock-aware follows your inventory position. They combine well, and many catalogs run both.
No. Markdowns stay inside your floors and can be bounded relative to competitors, for example never more than 2% below the lowest FBA offer.
Yes. The strategy runs on any of the 130+ marketplaces Multiply supports, wherever your stock lives.
