Sell-through rate. Actual sales pace against your target, the core signal of the strategy.
Velocity pricing
Price to your
rate of sale
Your sales velocity knows things your competitors' prices do not.
Velocity pricing raises prices when products sell faster than planned and eases them when sales slow, keeping sales and margin in balance.
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The problem
Static prices ignore
what demand is telling you
Fixed prices treat every week the same.
Demand never does.
- Reason 1
Fast movers sell out below their value
When a product outsells its plan, the price was too low. The stock is gone, the margin was left on the table, and reordering costs you twice.
- Reason 2
Slow movers tie up your cash
Inventory that sits is capital you cannot redeploy. Without a systematic signal to ease prices, dead stock accumulates quietly.
- Reason 3
Nobody can watch every SKU's pace
Sell-through moves daily on thousands of SKUs. Reading it by hand and repricing accordingly is not a job a team can do.
How it works
Demand sets the pace, the algorithm sets the price
Measure sell-through
Multiply tracks how fast each SKU actually sells against the rate you target, continuously and per channel.
Sales history and seasonal movement feed the velocity signal.
You define the pace; the algorithm watches it for you, on every product.
Objective
Know the true pace of every SKU
Steer the price
Selling faster than the target? The price steps up and captures the margin demand is offering.
Selling slower? The price eases within your floors to restart movement before demand cools further.
Early on, the strategy explores a wider price range to read your demand elasticity. As data accumulates, it converges on the price that maximizes total demand.
Every adjustment respects your minimum margins and your pricing bounds.
Objective
Convert demand into margin, not just volume
Rebalance continuously
Demand shifts, seasons turn. Multiply re-reads the velocity signal and adjusts, without waiting for a weekly review.
Prices follow the pace of your business automatically across your catalog.
You end the season with neither stockouts on winners nor pallets of leftovers.
Objective
Keep stock and margin in balance, all season
Insight
The right price depends on how fast you are selling
A price that is right at 40 units a week is wrong at 4.
Download the playbookLeverage sales velocity as a pricing signal
As data accumulates, the system converges toward optimal pricing that maximizes total demand.
The strategy aligns pricing with real-time demand signals through dynamic price testing. Initially, broader price variations test demand elasticity to understand demand response.
Strategic price increases during high demand optimize revenue while maintaining conversions. Targeted reductions stimulate demand for slower inventory. This creates a responsive pricing model that evolves from testing to optimization, finding ideal price points.
Insight
What steers the velocity price
Four signals, read continuously per SKU.
Sales trend. Whether sell-through is accelerating or decelerating shapes how fast the price reacts.
“Multiply clearly stands out from the other repricers we tested. The automatic adjustment system, with no rules to configure, works wonderfully: it reads the market in real time and optimizes prices intelligently.”
Théo Tissier, Senea
Competitor availability. When competitors run out, demand concentrates on you, and the algorithm captures the moment.
Margin floor. Every move stays inside the minimum margins and price bounds you set per product.
A concrete example
What actually happens
A product with a target pace of 10 units a week, priced to follow its real demand.
Why it works
Why this strategyoutperforms
Competitor prices are only half the picture. Your own sales pace is a signal competitors cannot see or copy.
Underpricing winners and overpricing slow movers both destroy profit. One strategy corrects both, per SKU.
Stock that moves at the right pace is capital working at the right pace. Fewer stockouts, less dead inventory.
“Wow. Multiply has increased my Buy Box wins to 80%, increased sales by 32% and improved my margins where I have no competition. We have 47,097 products on Amazon, and it was impossible to track it all properly without Multiply.”
Mike Wright, Electrical Accessories
Measurable results,
not promises.
+32% sales. 80% Buy Box wins. €7,000 in extra
revenue for €1,300 invested. Numbers from real
sellers, on real catalogs.
Why use Multiply
Why run this strategy on Multiply
Velocity read per SKU, per channel
The pace is measured where it happens. Each product’s sell-through is tracked on each marketplace, not averaged into noise.
Automatic adjustments
Prices follow demand without anyone touching a spreadsheet. Faster, slower, seasonal, the algorithm keeps up.
Built for scale
One logic, your whole catalog. Multiply executes the strategy consistently across thousands of SKUs, with no operational overhead.
Integration
This strategy runs on Amazon and on many other marketplaces
Multiply is available on 130+ marketplaces and adapts the strategy to the specifics of each channel.
See all our integrations
Let demand
set your prices
Start optimizing your prices today.
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Strategy
You have questions?
We have answers.
You set it, per product or per group. The algorithm then steers prices to hold that pace.
No. Any catalog where demand moves benefits. Seasonal catalogs simply feel the difference fastest.
Never. Your minimum margins and price floors are hard limits. The strategy works inside them, always.
It complements it. You can combine velocity with competitive strategies, or run it alone on products where you face little direct competition.
Yes. Velocity pricing runs on any of the 130+ marketplaces Multiply supports, and on your own webstore.
The velocity signal builds from your sales history, so steering starts immediately and sharpens over the first weeks.
