Blueberry

For over a decade, Grzegorz Szczepański built a thriving B2B business. His companies, Bluecorp, Tiger Team, and Blueberry, distributed top-tier consumer electronics to wholesalers and small retailers across Europe.

In 2024, those companies generated more than 400 million złoty, roughly €100 million, in revenue. That is the mark of a well-run supply chain, deep product expertise, and strong industry relationships. But Grzegorz does not sit still.

Within weeks, he and his team launched their first e-commerce venture, Blueberry, starting on Amazon. What began as a trial quickly became a serious revenue stream. The first month generated €100,000. By the second month, they had passed €1 million. This was no longer a side project.

Selling direct to consumers demanded a different mindset. B2B runs on volume discounts and relationships. B2C e-commerce is relentless: fast, data-driven, and hyper-competitive.

Blueberry did not stop at Amazon. In quick succession they expanded to Allegro in Poland, Pigu across the Baltics and Finland, eMAG in Romania, Bulgaria, and Hungary, Cdiscount in France, Bol in the Netherlands, and CDON in Sweden.

Scaling that fast broke the manual processes. By the time Blueberry was live on seven marketplaces with more than 400 SKUs, pricing and data could no longer be handled by hand. That is when Multiply entered the picture.

Multiply solved Grzegorz’s biggest problem: staying competitively priced across every marketplace without giving up margin.

Unlike tools built only for Western marketplaces, Multiply integrated directly with eMAG, Pigu, Cdiscount, and Bol. It also accounted for the nuances of fulfillment accounts, a dealbreaker for Blueberry, which relies heavily on marketplace-managed logistics.

The Multiply platform gave them:

One standout has been eMAG, a major marketplace across Central and Eastern Europe with loyal regional shoppers.

Before Multiply, eMAG was hard to manage. Repricing by hand across Romania, Bulgaria, and Hungary with limited tools meant missed sales and slow stock movement. Multiply’s dynamic repricing let Blueberry win the Buy Box while protecting razor-thin margins, which is essential in consumer electronics.

While many sellers pour budget into Amazon Ads and PPC, Blueberry bets almost entirely on price and fulfillment speed.

That puts Multiply at the center of their conversion funnel, keeping them competitively priced and eligible for marketplace promotion, from Amazon’s Buy Box to eMAG’s recommendation engine.

Blueberry has 23 employees, about half focused on e-commerce, and it is growing fast. Every new channel has to pass one test: is it supported by Multiply?

The current roadmap includes:

Blueberry went from a standing start to seven marketplaces and eight-figure retail revenue in under two years. Pricing was never the bottleneck, because it was never manual.

Multiply gave one team the reach of a much larger one: every SKU priced for margin, every marketplace covered from a single screen. As Blueberry moves into the Gulf and new storefronts, the test for each next step stays the same. If Multiply supports it, it is on the map.