Background
The context
Founded in 2014 by Maxence right out of university, MonGrossisteAuto.com started as a small operation run by childhood friends Maxence and Nicolas.
Fifty products, managed in Excel. As the catalog grew, they moved into online marketplaces and discovered dynamic repricing on Amazon. At first they relied on Amazon’s basic repricing tools. The limits showed fast. Those tools could lower a price, but never raise it, and margins eroded as competition intensified.







