Toglia

Founded in 1941 in southern Italy by Gianluigi’s grandfather, Toglia began as a small textile company and gradually added home goods.

The digital leap came in 2018 under Gianluigi’s father, with a first, basic move onto Amazon. The COVID-19 pandemic drove a sharp rise in sales and made the e-commerce opportunity impossible to ignore.

Early online success came with problems: thin margin control and configurations that were far from optimal.

Gianluigi taught himself the ropes through Google and YouTube, expanded the catalog, and grew sales. But competing on Amazon proved complex, especially against duplicate listings from competitors.

In March 2023, Toglia started a trial with Multiply after Gianluigi went looking for a way to sharpen their Amazon strategy.

The results showed up fast. Within months, revenue tripled from €2K to €9K, driven by clearer insight into high-demand products and better-optimized listings.

Multiply helped Toglia stabilize revenue and then grow it, understand their best sellers, and expand into new markets, starting with Germany.

That move was deliberate: target real demand for their branded products and use Multiply’s tools to counter duplicate listings.

Toglia shows how the right e-commerce strategy can carry an 83-year-old family business into modern marketplaces.

As they plan expansion into France and Spain, Toglia is taking a measured, informed approach, using Multiply’s insight to make each step land as well as the last.