Toglia — From Family Business to Amazon Success with Multiply

Business growth

New markets opened

Year old family business

Background

Founded in 1941 in Southern Italy by Gianluigi’s grandfather, Toglia began as a modest textile company, gradually incorporating home goods into their product line.

The digital leap came in 2018 under the guidance of Gianluigi’s father, marking their initial foray into Amazon with basic configurations. The COVID-19 pandemic catalyzed a significant sales increase, highlighting the untapped potential of e-commerce for Toglia.

Challenges and the Shift to Multiply

Despite their initial success online, Toglia faced challenges with margin management and optimal online configurations. Gianluigi, recognizing the potential of Amazon and broader e-commerce, embarked on self-guided research through platforms like Google and YouTube to enhance their online presence.

He expanded their product offerings, which led to an uptick in sales but also revealed complexities in competing effectively on Amazon, especially against duplicate listings from competitors.

Solution

In March 2023, Toglia engaged with Multiply on a trial basis after Gianluigi’s proactive research into solutions that could streamline their Amazon sales strategy.

The trial with Multiply revealed immediate benefits, tripling their revenue within months from €2K to €9K by providing insights into high-demand products and optimizing their listings.

Results

The partnership with Multiply enabled Toglia to stabilize and then significantly increase their revenue, understand their best-selling items, and expand into new markets, including Germany.

This expansion was strategic, targeting the substantial demand for their branded products and combating duplicate listing issues effectively with Multiply’s tools.

Conclusion

Toglia’s journey with Multiply highlights the significant impact of customized e-commerce strategies in transitioning a family business to modern digital marketplaces.

As they plan to expand into France and Spain, Toglia is adopting a gradual and informed approach, leveraging Multiply’s insights to ensure each step of their expansion is as successful as the last. This partnership exemplifies how the right collaboration can simplify navigating the complexities of global e-commerce growth.