Amazon

Amazon is a general marketplace that allows professional or private sellers to sell new, used, reconditioned and collectible items at a fixed price. The sellers are put in competition on one sheet per product. Globally, Amazon hosts around 2 million merchants. On Amazon.fr, there are 20,000 sellers (French or foreign). Amazon’s greatest asset is the intensity of the traffic. In France, the number of unique visitors per month is around 21 million. Amazon pays attention to the quality of services of its third-party sellers, vigilantly monitoring the reviews left by customers. Amazon sellers have two management options: selling as shipped-to-seller, i.e. they process the order and delivery themselves, or selling as an FBA seller, their merchandise is stored in warehouses Amazon and they then delegate the processing of their order. FBA seller status brings increased visibility on the marketplace.